How we work

Our process

Every great meal starts with prep. Here is how we turn your story into your customers' epic journey.

Ice cream cone illustration representing the kickoff workshop
01

Step 01

We get to know you. The real you.

We want to know what drives you, hear your story, and understand what makes you excited to share with your audience.

This is a full-day workshop built around conversation, creative challenges, and knowledge sharing. And yes, it ends with ice cream.

We do not just want to know your product. We want to know your relationship to it. We interview exhaustively and only stop asking questions when there are none left to ask.

Human bust outline with a heart over the chest representing audience research
02

Step 02

Your audience

Our research team, led by our objectively wonderful co-founder Lauren, takes the reins.

We search as far and as wide as necessary to understand your users. We do not create personas. We meet real people and learn everything we can about them.

This research becomes a report you will actually use.

Pencil drawing a box within a box, like a UI window wireframe, representing journey mapping
03

Step 03

The journey

Now that we know who we are building for and what you are providing, we get to the fun part: crafting the customer journey.

Our exhaustive research and obsession with the customer mean we can include moments and interactions they did not know they wanted.

The result is a user experience that makes you the superlative of your industry.

Speech bubble illustration representing knowledge sharing
04

Step 04

Delivery day

We package everything up and schedule delivery day. We prefer to do this onsite if possible (we come to you), but remote works too.

We share everything, then give you the tools and tips to share it yourself. We teach you how to wield the materials.

Stars, microphone, and martini glass illustration representing celebration
05

Step 05

We celebrate

Seriously, let us have some fun and share war stories.

Whether it is a quiet dinner at a favorite tapas spot or a karaoke box we rent until 4am, we prioritize our relationships and make space to enjoy our shared accomplishments.

Ready to cook?

Let us build something worth savoring.

Schedule a 30-minute introductory call with our founders. No salespeople, we promise.